Dog is Good for Good
Cofounders Jon and Gila Kurtz launched Dog is Good (DIG) in 2008 after Gila, a professional dog trainer, had long complained about the lack of clothing which expressed her love of dogs and was actually fashionable. The DIG brand was created to celebrate the remarkable bond people have with their dogs. With a mission to change lives one dog at a time, the brand focuses on art and messaging that resonates with dog lovers and reminds us all, as we say, how great it feels to be with Dog..
DIG operates from a combined office/warehouse location in Los Alamitos, CA. The company sells to retailers all over the USA and some internationally, on dogisgood.com and through other online marketplaces. DIG also licenses the brand to numerous manufacturers who have their own distribution of pet, gift and home decor products.
DIG is rapidly growing their mobile pop-up business opportunity to dog lovers looking to combine their entrepreneurial spirit with their love of dogs.
Since inception, Dog is Good has generously given back to animal welfare and veteran organizations. DIG has created many targeted campaigns to create awareness and to raise funds for numerous organizations, including personally raising and training a guide dog (BOLO was subsequently career-changed and now serves as the DIG mascot and centerpiece for educational programs).
In 2021, DIG furthered its commitment to making a difference with the creation of the Dog is Good for Good Foundation. The foundation exists to support three key pillars:
- Create awareness and provide resources to hyper-local animal welfare non-profits
- Children’s literacy through a book series for 1st-3rd graders and support for reading with dogs programs
- The BOLO Project, a program for 15-18 year olds, designed to develop confident and inspired future leaders of impact through access to success principles, effective goal setting, leadership and communication, financial literacy, and a service project for animal welfare organizations.
A company and brand that is truly ‘inspired by dog’,
Never Read Alone
Benefiting Dog Inspired Reading programs advancing Children’s Literacy
A dog can change the way you read. Reading dogs have a very important job. They help children build confident reading skills through weekly reading sessions.
We celebrate the magic of dog inspired reading programs helping to advance children’s literacy.
Never Read Alone’s goals help these programs. We know reading with a dog builds confidence and creates positive habits that can guide life-long success.
This year we are publishing a children’s books written by Gila Kurtz, co-founder of Dog is Good and Board Member. The books will be donated to dog therapy reading programs at libraries, hospitals and schools.
Help us reach more children. Together we can help advance children’s literacy.
Dog is Good for Good’s B.O.L.O Project for “At-Risk” youth in grades 10-12 who face barriers to employment and advanced education. The BOLO Project creates confident, inspired future leaders and “Go-Givers™” while supporting a local non-profit whose mission is aligned with the Dog is Good for Good Foundation.
The B.O.L.O Project fosters confidence and inspires future leaders through a love for dogs.
Gila Kurtz, President, Co-Founder/Co-owner
– Author of Fur Covered Wisdom ( International #1 Best Selling Book on Amazon)
– Woman of the Year – Women In the Pet Industry Network
-Top 25 Women of Influence in the Pet Industry
Dog is Good for Good
Facebook: dig4good
Dog is Good
10531 Humbolt Ave
Los Alamitos, CA 90720
Facebook: dogisgood
Instagram: @dogisgood